msbeejay
06-30-2008, 08:35 PM
Writing 2-Line Ezine Ads That WORK!
By Tom Falco
We offer free two-line classified ads and get complaints that that isn't enough to promote a business.
Why?
First of all, the ads are free. And Secondly, you can market with two-line ads. It's a fact.
Newspapers use headlines every day of the week to draw readers. This is one line of copy that is meant to grab the reader and keep them.
Two line ads are very common and attract more attention than longer ads. Many email signatures are two lines and many pens have advertising that are two lines long.
The main thing that will attract attention and clicks on your link is the headline. Is your headline attracting attention? Would it work if it ran on the front page of your daily newspaper?
Many email signatures (sigs) say something like:
"Joe's Bike Shop"
http://www.Joesbikeshop.com
This is fine, but will it get results? How about:
"Save 30% This Week on Schwinn Bikes!"
Visit us on line at: http://www.Joesbikeshop.com
Notice the quotes on the first line. This is an attention grabber. Quotes draw more readers. Always use quotes.
For our printing site, we often use this:
"I saved up to 50% ordering on line!"
http://www.TheDiscountPrinter.com
Or for the first line: "Save up to 50% at our eCatalog!"
This is a personalized approach. The quotes are there and it is a personal message to anyone reading the sigs.
We know that the sigs are read because one of our sigs promoting t-shirts got mistaken for an order we were verifying about post-it notes. The customer read the t-shirt part and was confused.
So of course we cleared up the sigs, but it was proof that they are read.
Many people advertise on pens, and why not? all the pros do it.
Every major business advertises on pens.
Pens are limited in space, they can hold up to a few lines of copy but why not keep it clean and just state what you need to in two lines?
How about this:
"New domain names now $5.00 per month!"
Sign up now: http://fivedollars.com
Or how about:
"Lonely? Need a Date? Free this weekend?"
http://www.HappyDatingService.com
These are two fictitious ads, so don't try to contact them! But you get the idea.
Two lines are perfect for tight situations. They are used in small ezine ads, on pens, t-shirts, even bumper stickers.
Use the first line as a teaser. You don't have to give all the information in your ad. Your goal is to get the reader to click on your link or call your phone number for more
information. Don't try to sell the product in the one ad. The goal is to get the reader to react and ask for more information by going to the website or contacting you.
If you do this, you have accomplished your goal. Again -- don't expect to give all the information in the ad. Entice the reader to reach you for further details.
Can you increase your business by making a punchy headline sell? What are your benefits? What can you do for your customer? State that in line one. In line two put your web address, phone number or address, whichever way you want to be reached.
But remember to grab the reader. This is headline writing at its finest. The most famous headline was on the front page of "The New York Post" some years ago. It said in big bold letters: "HEADLESS BODY FOUND IN TOPLESS BAR"
Now if that doesn't get you to buy the paper, nothing will! That is headline writing at its best.
So think out your business or website. What do you offer? What would people want? Do you offer anything free? Do you offer discounts or have sales? Do you have something unique? Well tell the world. Grab your reader, then sock them with the
contact information in the next line.
Leave them wanting more. Make them click that link or call that number! Make them curious and interested in you and your product.
Bingo, there you have your two line sig or ezine ad! An ad that pulls and can be used over and over again.
---------------------------------------
Tom Falco is editor of XpectMore.com eZine and also owns: TheDiscountPrinter.com
"Do Your Emails Rock or Flop?"
by Jason Potash
It's easy ... to write a lousy email.
Why? Because anyone can slap together a few words, add a dash of "hype", stir in a few exclamation points, and press "send".
In this article I'm going to give you some proven tips for writing emails that rock.
These tips will help you to craft emails that command attention, generate sales, and send people in droves to your website. All at the beck and call of your almighty keyboard.
Here's the first tip:
> Get your readers' attention immediately.
Hurry, you've only got 3-5 seconds!
If you don't grab your readers' attention right away, you're doomed.
Click. Delete. Next.
How can you command your readers' attention?
It's simple. You've got to begin your email with a lead-in that packs instant "punch".
Let's look at a few examples.
One of the following emails rocks.
One flops. Can you spot the difference?
-------------------------
Tired of losing money online?
My latest article is just what you need. It contains some great tips and clever "shoestring" marketing ideas that you can use right away.
I just know you are going to love it.
---------------------------
In comparison, how does the following example grab you?
----------------------------
Are you making money online?
Most people don't.
And I'm sure you're tired of reading ...
"It's easy. Just place a few ezine ads and wait for the BIG cash to roll in!"
Yeah ... right!
If you're a near broke, penny-pinching, shoestring budget, "someday I'm gonna make it" type, I guarantee you're going to love my latest article.
Shoestring ezine marketing at its finest!
(Source: EzineAnnouncer newsletter)
-----------------------------
Can you feel the energy and enthusiasm that this email projects?
It begins with a "bang" by pulling you into the email. Then it makes a compelling promise that keeps your eyes glued to the page.
1. Grab attention
2. Make a promise
It's a proven two-step process. Anyone can successfully use it.
Let's look at another example:
----------------------------
Hi, folks...
To quote Ray Stevens, "It's me again, Margaret!"
Back with yet another scintillating issue of TalkBiz News. Still the only online newsletter that's guaranteed to cure male pattern baldness - or your money back!
In today's lyrical issue:
"We're Off To Be The Wizard"
"If You Could Read My Mind"
"Get Your Money For Nothin'..."
"...And Your Kicks For FREE!!!"
"Another Brick In The Wall"
(Source: TalkBiz News newsletter)
-----------------------------
Use humor. Make your readers laugh, and they'll keep comin' back for more.
Can you sense a real personality behind this email? This is not your usual, boring, email that flops.
This brings us to our next tip:
> Pack your emails with personality
The Internet is crowded with "same olds". Stuffy corporate types who hide behind mission statements, afraid to let their true feelings show. Just because you are an accountant, it doesn't mean you have to write like one.
Inject some "fire" into your writing. Mix it up. Get personal. Let your energy shine through. If you don't get excited about your writing, how can you expect your readers to?
> Use short sentences with various lengths
If you write all your sentences the same length and fail to break up your paragraphs into short, easy-to-read sentences, your readers will quickly become tired from reading all those words at once.
<breathe, pause> ... Now wasn't that painful to read?
Keep it short. Vary your sentence length. Your readers will thank you.
So there you have it. Some proven tips for turning your emails into winners.
Start your emails with a tone that commands attention. Let your personality shine through, and keep your sentences short. Follow these proven techniques and it's not difficult to turn your email flops into emails that rock.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jason Potash makes it easy to build your online business through ezine publishing, articles, and joint-venture marketing.
__________________________________________________ _________
NOTE: The above articles might be dated, but they still contain some valuable insight that can still be of use by anybody conducting business on the Net...
By Tom Falco
We offer free two-line classified ads and get complaints that that isn't enough to promote a business.
Why?
First of all, the ads are free. And Secondly, you can market with two-line ads. It's a fact.
Newspapers use headlines every day of the week to draw readers. This is one line of copy that is meant to grab the reader and keep them.
Two line ads are very common and attract more attention than longer ads. Many email signatures are two lines and many pens have advertising that are two lines long.
The main thing that will attract attention and clicks on your link is the headline. Is your headline attracting attention? Would it work if it ran on the front page of your daily newspaper?
Many email signatures (sigs) say something like:
"Joe's Bike Shop"
http://www.Joesbikeshop.com
This is fine, but will it get results? How about:
"Save 30% This Week on Schwinn Bikes!"
Visit us on line at: http://www.Joesbikeshop.com
Notice the quotes on the first line. This is an attention grabber. Quotes draw more readers. Always use quotes.
For our printing site, we often use this:
"I saved up to 50% ordering on line!"
http://www.TheDiscountPrinter.com
Or for the first line: "Save up to 50% at our eCatalog!"
This is a personalized approach. The quotes are there and it is a personal message to anyone reading the sigs.
We know that the sigs are read because one of our sigs promoting t-shirts got mistaken for an order we were verifying about post-it notes. The customer read the t-shirt part and was confused.
So of course we cleared up the sigs, but it was proof that they are read.
Many people advertise on pens, and why not? all the pros do it.
Every major business advertises on pens.
Pens are limited in space, they can hold up to a few lines of copy but why not keep it clean and just state what you need to in two lines?
How about this:
"New domain names now $5.00 per month!"
Sign up now: http://fivedollars.com
Or how about:
"Lonely? Need a Date? Free this weekend?"
http://www.HappyDatingService.com
These are two fictitious ads, so don't try to contact them! But you get the idea.
Two lines are perfect for tight situations. They are used in small ezine ads, on pens, t-shirts, even bumper stickers.
Use the first line as a teaser. You don't have to give all the information in your ad. Your goal is to get the reader to click on your link or call your phone number for more
information. Don't try to sell the product in the one ad. The goal is to get the reader to react and ask for more information by going to the website or contacting you.
If you do this, you have accomplished your goal. Again -- don't expect to give all the information in the ad. Entice the reader to reach you for further details.
Can you increase your business by making a punchy headline sell? What are your benefits? What can you do for your customer? State that in line one. In line two put your web address, phone number or address, whichever way you want to be reached.
But remember to grab the reader. This is headline writing at its finest. The most famous headline was on the front page of "The New York Post" some years ago. It said in big bold letters: "HEADLESS BODY FOUND IN TOPLESS BAR"
Now if that doesn't get you to buy the paper, nothing will! That is headline writing at its best.
So think out your business or website. What do you offer? What would people want? Do you offer anything free? Do you offer discounts or have sales? Do you have something unique? Well tell the world. Grab your reader, then sock them with the
contact information in the next line.
Leave them wanting more. Make them click that link or call that number! Make them curious and interested in you and your product.
Bingo, there you have your two line sig or ezine ad! An ad that pulls and can be used over and over again.
---------------------------------------
Tom Falco is editor of XpectMore.com eZine and also owns: TheDiscountPrinter.com
"Do Your Emails Rock or Flop?"
by Jason Potash
It's easy ... to write a lousy email.
Why? Because anyone can slap together a few words, add a dash of "hype", stir in a few exclamation points, and press "send".
In this article I'm going to give you some proven tips for writing emails that rock.
These tips will help you to craft emails that command attention, generate sales, and send people in droves to your website. All at the beck and call of your almighty keyboard.
Here's the first tip:
> Get your readers' attention immediately.
Hurry, you've only got 3-5 seconds!
If you don't grab your readers' attention right away, you're doomed.
Click. Delete. Next.
How can you command your readers' attention?
It's simple. You've got to begin your email with a lead-in that packs instant "punch".
Let's look at a few examples.
One of the following emails rocks.
One flops. Can you spot the difference?
-------------------------
Tired of losing money online?
My latest article is just what you need. It contains some great tips and clever "shoestring" marketing ideas that you can use right away.
I just know you are going to love it.
---------------------------
In comparison, how does the following example grab you?
----------------------------
Are you making money online?
Most people don't.
And I'm sure you're tired of reading ...
"It's easy. Just place a few ezine ads and wait for the BIG cash to roll in!"
Yeah ... right!
If you're a near broke, penny-pinching, shoestring budget, "someday I'm gonna make it" type, I guarantee you're going to love my latest article.
Shoestring ezine marketing at its finest!
(Source: EzineAnnouncer newsletter)
-----------------------------
Can you feel the energy and enthusiasm that this email projects?
It begins with a "bang" by pulling you into the email. Then it makes a compelling promise that keeps your eyes glued to the page.
1. Grab attention
2. Make a promise
It's a proven two-step process. Anyone can successfully use it.
Let's look at another example:
----------------------------
Hi, folks...
To quote Ray Stevens, "It's me again, Margaret!"
Back with yet another scintillating issue of TalkBiz News. Still the only online newsletter that's guaranteed to cure male pattern baldness - or your money back!
In today's lyrical issue:
"We're Off To Be The Wizard"
"If You Could Read My Mind"
"Get Your Money For Nothin'..."
"...And Your Kicks For FREE!!!"
"Another Brick In The Wall"
(Source: TalkBiz News newsletter)
-----------------------------
Use humor. Make your readers laugh, and they'll keep comin' back for more.
Can you sense a real personality behind this email? This is not your usual, boring, email that flops.
This brings us to our next tip:
> Pack your emails with personality
The Internet is crowded with "same olds". Stuffy corporate types who hide behind mission statements, afraid to let their true feelings show. Just because you are an accountant, it doesn't mean you have to write like one.
Inject some "fire" into your writing. Mix it up. Get personal. Let your energy shine through. If you don't get excited about your writing, how can you expect your readers to?
> Use short sentences with various lengths
If you write all your sentences the same length and fail to break up your paragraphs into short, easy-to-read sentences, your readers will quickly become tired from reading all those words at once.
<breathe, pause> ... Now wasn't that painful to read?
Keep it short. Vary your sentence length. Your readers will thank you.
So there you have it. Some proven tips for turning your emails into winners.
Start your emails with a tone that commands attention. Let your personality shine through, and keep your sentences short. Follow these proven techniques and it's not difficult to turn your email flops into emails that rock.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jason Potash makes it easy to build your online business through ezine publishing, articles, and joint-venture marketing.
__________________________________________________ _________
NOTE: The above articles might be dated, but they still contain some valuable insight that can still be of use by anybody conducting business on the Net...