mrsdrake
07-19-2008, 02:29 PM
Many people think that banner advertising doesn’t work. Sure banners don’t get the same click-through rates as splash pages, but people do click on them.
Recently, I saw a splash page for a program. I wasn’t interested in it at the time, but after seeing the splash page a few times, I decided to check it out. However, once I decided to learn more about the program, I wasn’t seeing the splash page anywhere. I couldn’t remember the exact name, so I had trouble searching for it. About the time I decided to give up and move on to other things, I saw a banner ad for the program. Of course, I happily clicked on the banner to learn more about the program.
If it hadn’t been for that one banner, I wouldn’t have joined the program.
Now the opposite effect can also happen.
Many people don’t really give banners a second thought most of the time. However, if you have a real eye catching banner it will get noticed. It may not get clicks, but it will draw people in. A great banner should make people curious. If you give them a little taste of what your site is about, it will make them begin to wonder. After seeing the banner several times, they will be on the look out for more information. They may click on the banner, or they may click on a splash page or text link. They may even be interested enough to look up you site on Google or another search engine.
With one creative, eye catching banner, you’ll do well, but more would be better. For maximum impact, create several banners. Be sure to have your site name on each of them and have a consistent look. They should each be different and give a different tidbit of information, but you want people to recognize that the banner is yours. It’s also a good idea to have the banners match the style of your splash pages: color, style, graphics, etc. People should be able to quickly recognize that the splash pages and banners are for the same site. They will be more likely to click on the splash page if they recognize that it’s the same site in all the creative banners they’ve been seeing.
This is why it’s critical to use every advertising means available to you: splash pages, text ads, banners, and more. The more places your site is seen and the more methods you use, the more visitors you’ll have to your site.
Recently, I saw a splash page for a program. I wasn’t interested in it at the time, but after seeing the splash page a few times, I decided to check it out. However, once I decided to learn more about the program, I wasn’t seeing the splash page anywhere. I couldn’t remember the exact name, so I had trouble searching for it. About the time I decided to give up and move on to other things, I saw a banner ad for the program. Of course, I happily clicked on the banner to learn more about the program.
If it hadn’t been for that one banner, I wouldn’t have joined the program.
Now the opposite effect can also happen.
Many people don’t really give banners a second thought most of the time. However, if you have a real eye catching banner it will get noticed. It may not get clicks, but it will draw people in. A great banner should make people curious. If you give them a little taste of what your site is about, it will make them begin to wonder. After seeing the banner several times, they will be on the look out for more information. They may click on the banner, or they may click on a splash page or text link. They may even be interested enough to look up you site on Google or another search engine.
With one creative, eye catching banner, you’ll do well, but more would be better. For maximum impact, create several banners. Be sure to have your site name on each of them and have a consistent look. They should each be different and give a different tidbit of information, but you want people to recognize that the banner is yours. It’s also a good idea to have the banners match the style of your splash pages: color, style, graphics, etc. People should be able to quickly recognize that the splash pages and banners are for the same site. They will be more likely to click on the splash page if they recognize that it’s the same site in all the creative banners they’ve been seeing.
This is why it’s critical to use every advertising means available to you: splash pages, text ads, banners, and more. The more places your site is seen and the more methods you use, the more visitors you’ll have to your site.